






From smart grids to emission reduction: our commitment to greener and more inclusive cities.
Metropolitan areas are facing structural challenges. Rising costs, housing shortages and fragile local services are making access to housing and essential services increasingly difficult. The current urban development model is struggling to respond, pushing entire segments of the population to the margins. A paradigm shift is needed.
Near, born from the merger between Redo SGR and EuroMilano, sees real estate and finance not as ends in themselves, but as tools to address real needs through responsible investments, accessible housing solutions and spaces designed to generate positive, measurable and lasting impact. This reflects a new approach to business development, one that places communities and territories at its core, while simultaneously creating economic value and driving social transformation.
€ 2.092M
AUM
€ 1.838M
EQUITY
Near è una società benefit nata per guidare un cambiamento strutturale nel modo in cui si abita, si investe e si rigenerano le città. Ambisce a diventare il punto di riferimento italiano nel living responsabile, offrendo – grazie all’esperienza e al know-how trasmesso da Redo SGR ed EuroMilano – una piattaforma per l’investimento e la gestione integrata di progetti residenziali e urbani.
Gli obiettivi di impatto sociale e ambientale sono integrati nello statuto: la governance, la politica dei dividendi e la gestione della cassa rispondono alla natura di società benefit.
Near è un ecosistema unico, che riflette la composizione del suo azionariato: un grande Gruppo bancario, due Fondazioni di origine bancaria, una Cassa di previdenza professionale, una Società di gestione del risparmio e un esponente del mondo della cooperazione.
Near draws on an integrated business model and unique expertise in the national landscape: a true one-stop shop that combines fund and investment management, asset management and real estate expertise instead of capabilities. This approach is the result of more than 40 years of experience, thanks to the work of 90 professionals operating across residential living (BTS, BTR, affordable housing), PBSA and large mixed use urban developments.
Near’s solidity is rooted in an institutional shareholder base that is strongly committed to fully aligned with its mission. The combination of Redo Sgr and EuroMilano benefits from the support of long term shareholders and investors, generating a stable, favourable and distinctive environment for origination and investment activities.
An end to end manager for real estate investment and development, committed to creating living spaces that are both high quality and economically sustainable.
A full service provider for the integrated management of residential portfolios: consulting, real estate promotion and development aimed at creating and strengthening the relationship between urban projects and local communities.
MARKET EXPERTISE
Near spa benefit leverages the proven experience and distinctive capabilities of Redo Sgr and EuroMilano — two organisations that have significantly shaped the evolution of housing models and urban regeneration processes in Italy.
The group is not the sum but the product of its components, multiplying the value of their expertise to create a true end-to-end ecosystem: real estate development and management integrated with urban planning and structured finance; high value-added real estate services combined with the operational know-how gained from direct property management; product innovation reinforced by process innovation.
An in-house value chain fully integrated across all business areas.
Near combines the efficiency of the model with its social mission. BTR residential complexes are intended for long-term rental with affordable rates. This approach stabilizes communities and provides safe housing solutions in high-demand urban areas.
Purpose-Built Student Accommodation combines living spaces with services and facilities designed to foster social interaction, well-being and focus. Integrated into regenerated districts, PBSAs become a driver of urban vitality and cultural renewal.
Near is a service provider across the entire value chain: general contracting, marketing and commercialisation, real estate development and promotion, project and construction management, interior design, real estate agency and trading, marketing, communication and placemaking.
There can be no true result without a positive impact on people and cities. This is why ESG criteria shape Near’s investment strategies and services. Environmental, social and governance factors are not just risks to be managed – they also represent significant opportunities to be seized, with the aim of advancing the common benefit objectives that the Holding pursues as a Benefit Corporation.
Generating positive impact for people and the urban fabric through a long-term vision and a high-quality offering that meets the needs of those unable to access the open housing market, while also providing tailored housing solutions for specific user groups.
Minimizing negative impacts on natural resources, moving toward a zero greenhouse gas emissions economy, in line with European, national, regional, and local climate neutrality targets.
Fostering relationships between people, supporting third-sector organizations and local services, and creating opportunities for access to culture as a cornerstone of community participation.
Ensuring high standards in property, facility and community management activities, with enhanced protection for individuals with specific needs or conditions of actual or potential vulnerability.
Promoting economic, cultural and financial transformation that generates value in real estate, corporate governance and impact finance, while contributing to spread “benefit” models and culture through concrete actions, training and awareness raising.
Promoting employee engagement in achieving company goals, as well as their professional, personal and family well-being, while valuing diversity as a driver of growth and innovation.
ESG highlights
Awarded the prize in the Social Sustainability category to the Sgr.
First Italian win in the history of the award with the 5Square project.
Winner of the Social and Community Engagement category for the 5Square project.
Won by the UpTown project, an eco-efficient district example of urban biodiversity featuring Class A buildings and a public park.
Special mention “UpTown luogo d’Arte” for UpTown.
UpTown recognised as a model of sustainable urban regeneration: energy efficiency, smart grid solutions, and green spaces for a positive impact city.
NEWS